Say goodbye to Kellogg’s and hello to “Kellanova”.
The new name was a decision made last year in order to split the $31.3 billion giant into two companies.
WK Kellogg Co will focus on the main cereal sector, including Froot Loops, Special K, Rice Bubbles etc. Meanwhile, Kellanova will become a “global snacking powerhouse” – this half of the company will focus on other brands like LCMs.
Our favourite cereals including Coco Pops, Crunchy Nut and Sultana Bran will keep the iconic Kellogg’s logo.