KISS co-founder Paul Stanley was one of many people who took exception to Kim Kardashian’s latest bit of advice for female entrepreneurs.

In a recent interview with Variety, which ran in connection to International Women’s Day this week, Kardashian insisted that she had “the best advice” for women when it comes to succeeding in business.

“Get your f—ing ass up and work,” she said. “It seems like nobody wants to work these days. You have to surround yourself with people that want to work. Have a good work environment where everyone loves what they do because you have one life. No toxic work environments and show up and do the work.”

Stanley, whose family settled in working class Queens, New York, after fleeing the Holocaust, pointed out that Kardashian and her sisters all had the distinct business advantage of growing up extremely wealthy, not having to worry about the cost of food, medicine or childcare. They also didn’t have to worry about losing everything if their business venture failed.

“The irony here would be funny if it wasn’t such an insult to millions of women who struggle to achieve and put food on the table while battling a system of inequality and inequities,” Stanley wrote via Twitter. “Kim, You were born rich. Embrace it with grace by not being blind.”

The Rock and Roll Hall of Famer wasn’t the only celebrity to characterise Kardashian’s comments as being out-of-touch.

The Good Place star Jameela Jamil voiced her own disappointment, noting that while Kardashian has surely worked hard and made sacrifices in her life, she apparently has little understanding of the struggles most women face in their careers.

“I think if you grew up in Beverly Hills with super successful parents in what was simply a smaller mansion… nobody needs to hear your thoughts on success/work ethic,” Jamil wrote.

She later added that the Kardashians are a “super impressive family,” but that they “shouldn’t be asked about their secret to success. …I hope nobody hold themselves to the standards of people who were raised by millionaires.”