Well, you’ve at least gotta give them points for creativity!

Vegan protests in Western Australia have taken a weird turn with a video surfacing showing protestors dressed as a cow “mourning” over sausages in the meat aisle before ‘playing dead’ and directing shoppers to watch the Dominion documentary on YouTube.

The bizarre stunt occurred at the Melville store in Perth on Saturday by activist group Direct Action Everywhere and was posted to their page with the caption ‘Welcome To Death Aisle’.

WATCH THE STRANGE VIDEO IN THE PLAYER ABOVE.