#PrayforAmazonia was the world’s top trending topic on Twitter on Wednesday, and millions of people took to Instagram and Facebook to share concerns over the future of the Amazon.

Wild scale fires have ravaged the Amazon rainforest in the North-West of Brazil, and according to Ricardo Mello, head of the World Wide Fund for Nature (WWF) Amazon Programme, the fires were “a consequence of the increase in deforestation seen in recent figures”.

Sharing their concern were many celebrities, including environmentalist Leonardo DiCaprio.

“Terrifying to think that the Amazon is the largest rain forest on the planet, creating 20% of the earth’s oxygen, basically the lungs of the world, has been on fire and burning for the last 16 days running,” he said on an Instagram post.

“With literally NO media coverage whatsoever!

“Why?”

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Camilla Cabello said in her post “this is heartbreaking and terrifying 💔💔💔”

Cara Delevingne joined in raising awareness by sharing an image with the statement “THIS IS ONE OF THE MOST IMPORTANT ECOSYSTEMS ON EARTH. SPREAD AWARENESS”

View this post on Instagram

#PrayforAmazonia 🙏🏽

A post shared by Cara Delevingne (@caradelevingne) on

Ellie Goulding commented on the lack of media coverage by saying “There was worldwide outcry when Notre Dame was on fire.”

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WSFM 101.7 Sydney