Real estate agents have evolved in a number of ways over time, and I don’t just mean like as a species like humans.
Sure the mullets, loud ties, big watches and ill-fitting business shirts have been confined to history, but attitudes towards transparency, new ways of thinking and relationships with clients have also improved.
The one thing that hasn’t changed- thankfully – is their ultimate responsibility to their clients; to get them the best possible price for their house.
Recent property cycles have seen real estate firms involved in a survival of the fittest type environment.
They must adapt and keep pace with trends and technologies, or risk joining the dinosaurs.
Competitive markets where listings are hard to come by can see the failure and closure of backwards agencies, as modern forward thinkers secure all the business.
Yes, things have changed.
These days, it’s not just a matter of putting up a few signboards, advertising in the local paper, spreading the word around town and then knocking off in time to get nine holes in down at the local golf course, before checking the answering machine the next day to see who wants to make an offer.
Even the dyed in the wool prospectors who spend hours every morning doing letterbox drops and making follow up calls to database clients do not always cut it…although those actions are an integral part of any successful agency.
Modern agents need to go the extra mile and offer something more to potential vendors than their competition can muster.
First, they need to embrace the technology that is available to them. An advertising campaign for a house should include both print and online outlets, encompassing newspapers, property websites and social media like Facebook and Twitter.
Many agents are also now using video recordings to give buyers an insight into a property that plain photographs can’t provide.
Not only that, but they offer information hubs, in the form of news articles and blogs about the local and wider markets, plus any issues of the day like interest rates, trends, growth figures and other data.
Going that extra mile attracts not only more sellers to their listing books, but more buyers to their data bases and therefore more potential for your property to be placed in front of extra pairs of interested eyes.
When you are planning on selling your home, ask any agents exactly what their campaign will involve.
The more modern features they offer, the more potential buyers will find out about your property.
Feel free to also try and get the low down on their business, history and just how tech and info-savvy they are.
Tim McIntyre is the senior real estate reporter for the Daily Telegraph and news.com.au
Over the past decade, he has attained widespread knowledge of Australia’s many unique property markets and is an authority on all things buying, selling and investing.
His commentary appears every Saturday in the Daily Telegraph Real Estate lift out, as well as online at news.com.au