Looks like the panic buying trend is far from over amid the coronavirus pandemic, although the focus of the trend appears to be changing.

While before shoppers considered themselves lucky to be able to get their hands on a packet of toilet paper or pasta as shoppers stock piled the items, apparently there’s two new items that’s flying off the shelves.

According to Woolworths CEO Brad Banducci, panic buyers are now stocking up on cake mix and cleaning products, with the change in the trend likely linked to the amount of people now staying at home.

With more kids at home, it seems that they’re occupying their days with some simple baking, while parents are using the spare time to clean up around the house.

“Two of our highest growth categories this week have been cake mixes and household cleaning products,” said Mr Banducci. “A lot more kids are baking and parents cleaning as we all spend more time at home.”


Despite the increased need for these new items, sadly the panic buying hasn’t completely stopped altogether on other essentials like toilet paper and pasta.

In the past week, the supermarket giant reported a massive 21.5 million toilet rolls were sold while they’re having to stock 500,000 extra packets of pasta on their shelves every week.

“Amazing as it might seem, we are still seeing almost double our normal demand for toilet paper. Just this week, that was over 20.5 million rolls,” Mr Banducci said.

“With pasts, we have an extra 1,000 pallets a week coming in, which is more than half a million extra packs. It will be patchy for a while, but we are expecting much more stock on shelves next week.

“We’re doing our best to keep up with extraordinary demand for cleaning wipes, including securing extra supply from alternative sources in the short term, much of which will start to arrive in stores in the coming weeks.”

Shoppers have been encouraged to only buy what they need and not to panic in the lead up to Easter.


It comes as Woolworths and Coles are now limiting the number of customers allowed in a store at one time, with their new ‘one in, one out’ policy.

Customers will now have to queue outside stores and wait to be allowed entry, with security officials and police in place to manage the lines at peak times and make sure people are maintaining 1.5 metres between them.