A shopper has sharpened her pitchfork at Woolworths after finding out exactly how much carrot was in her Woolies-brand carrot cake.

On Facebook, Anne said she didn’t think her recently-bought carrot cake tasted at all carroty, albeit a few “tiny flecks of orange in it, which might have been carrot-related.”

So Anne did something that many of us perhaps wouldn’t: she did the maths.

“I checked the ingredients list and note that it only contains 3% carrot. In a 300g cake, this equates to 9g or about three thin slices of carrot PER CAKE, or half a thin slice of carrot per serve of cake.

“Why do you call this carrot cake??”

 

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To drive home her point, Anne also uploaded photos of exactly what 9g of carrot looked like (she actually posted a generous 10g)…

As well as how much carrot would be in a single serve of the cake…

A Woolworths spokesperson told WSFM that their recipes go through rigorous customer testing and feedback before reaching their shelves.

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“Our carrot cake was well-received in our sensory testing panels and continues to be one of our most popular cakes,” they said in a statement.