While others explore the plant-based meat alternative trend, a US restaurant chain has well and truly bucked it.

Deli-style sandwich giant Arby’s has created ‘meat vegetables’ or ‘Megetables’.

It’s as far from a vegan burger as you can get.

They wanted to push back on the trend of “turning vegetables into meat” and they came up with the meat carrot… a ‘Marrot’.

I mean, of course it’s called a Marrot.

“Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat,” Jim Taylor, chief marketing officer for Arby’s, said in a statement.

The Marrot is made from turkey breast… with a little sprig of parsley at the top.

Advertisement
Advertisement

They’re not yet available to customers.

No word on whether they’ve heard of Heston Blumenthal.

Want more? Listen to this best bit from Jonesy & Amanda!