Tiny groceries were the unexpected hot-ticket item at Coles, and now that the Little Shop promotion is over, is this a hint that it’s only just starting?
In 2013, New Zealand’s New World supermarkets followed up their Little Shop collectables series with another mini promo: Little Kitchen.
Rumour has it that Coles may follow.
The Kiwi minis weren’t just tiny groceries you could pop in a folder either.
The Little Kitchen range included magnetic, scratch and sniff and glow-in-the-dark minis. Some could even change colour when rubbed or reveal hidden images if dipped in water.
Your move, Coles.