Coon Cheese will officially be changing its name following racial backlash.
Multinational Canadian conglomerate Saputo said the company had “decided to retire the Coon brand name”.
In a letter to Aboriginal activist Dr. Stephen Hagan, they wrote: “We wanted to ensure we listened to all the concerns surrounding the COON brand name, while also considering comments from consumers who cherish the brand and recognise the origin of its founder Edward William Coon, which they feel connected to.
“After thorough consideration, Saputo has decided to retire the COON brand name. As part of this process of transformation, we commit to keep our stakeholders informed as we move forward.
“At this time, we are working to develop a new brand name that will honour the brand-affinity felt by our valued consumers while aligning with current attitudes and perspectives.”
The news comes amid the global Black Lives Matter movement, which has seen companies and even football teams change their names.
The company says that Coon cheese took the name from its owner Edward William Coon, who was responsible for the original product.
Saputo took over Coon in 2015 as part of its deal to buy Lion Dairy and Drinks – Coon’s parent company.