Retail giant Target has announced its commitment to reducing harmful chemicals from its products and investing in green chemistry.

Their goal is to be transparent and proactive when it comes to managing chemicals and, where possible, developing alternatives. 

According to Sustainable Brands, the new steps build on the existing Sustainable Product Index released by the company in 2014. Safer Chemicals, Healthy Families’ Mind the store campaign has challenged the company and other retailers to develop comprehensive policies to eliminate and substitute chemicals.

The first phase will encompass two goals:

Achieve transparency for all ingredients in categories such as fragrance, beauty and personal care, and also offer beauty, baby care, personal care and household cleaning products that are free of phthalates, propylparaben, butyl-paraben, formaldehyde-donors and NPEs.


Ensure textiles are perfluorinated chemical and flame retardant free. Target also plans to invest $5 million toward green chemistry innovation during this same period. 

The company plans to implement the strategy in stages, with complete adoption by 2022.

Source: Sustainable Brands 

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