Running your own small business is no easy job.
It can feel virtually impossible at times, and you can only stretch yourself in so many ways! And that’s while ensuring that daily operations are running smoothly – which doesn’t leave much time for planning or looking at your business holistically.
We teamed up with the masters of making hard work easy – Toyota WorkHorse Workforce – to find four lucky Aussies who needed a helping hand with their business.
These competition winners received advice from a small business expert of their choice, and now have a chance of winning a brand-new vehicle of their choice from the Toyota WorkHorse Range – a Toyota HiLux or the All-New HiAce, plus $10,000 cash.
Finalist Dave, owner of a boutique pool construction business from Perth, has already excitedly selected the Toyota HiLux if he were to win the major prize.
Dave caught up with marketing expert Valentina Borbone about her top three tips for small businesses.
1. Market to your customer’s behaviour
Think about how your customers behave, and how they might find your business.
Are you providing inspiration and information that helps them in their early planning stages?
Or do you only provide assistance once they have hired you?
Being seen as friendly, good at communicating, and open and willing to help, will in-turn help your customers trust you with their business.
2. Think about reviews and recommendations
Prospective customers will be looking for word-of-mouth reviews from past customers, to assure them that you are the right choice.
They will want to know if you are experts in your field, but also if you are able to provide great customer service.
Prospective customers will look for these reviews both online and from their community, so it’s a good idea to ask your past customers to post a review for your small business – if they are happy to, of course.
3. Share valuable content to inform the customer
You want your online presence to be a friendly, informative and helpful place, for both prospective and past customers.
Your page should be regularly sharing valuable content about each step of the service you provide, as well as tips and tricks.
If you are able to help or inform your customers, they will be more likely to trust you with their business.