Superstar Whitney Houston, who died in 2012, will become the latest big name to return to the stage in digital form, thanks to cutting-edge new technology.
Houston’s sister-in-law and manager Pat Houston, who also serves as her estate president, announced the news on Friday, revealing her family is working with bosses at Hologram USA for a groundbreaking new tour.
In a statement, Pat calls the show “a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come”.
Hologram USA founder Alki David adds, “I was heartbroken when Whitney passed away in 2012. The opportunity to help share her spectacular gifts with the world again is exactly what I hoped for when I built the hologram business. We’ve got technology that’s causing a seismic shift in the entertainment industry, and a wonderful partnership with Pat Houston and the estate – I’m confident we’ll create the ultimate celebration of Whitney’s amazing artistry.”
The news emerges two days after David also announced a partnership with Billie Holiday’s estate executors to bring the jazz legend back to New York’s Apollo Theatre stage as a hologram. That show, an interactive part of the venue’s daytime tours, is expected to debut in late November.
Experts at Hologram USA are also busy creating similar gigs for late stars Liberace, Buddy Holly and Patsy Cline.