OK, so the popularity of one particular toy isn’t so unusual, especially around this time of year, but this is weird.

A plush shark toy from IKEA called Blåhaj (Blaha) has slowly been appearing in #ikeashark posts all over Instagram and no one can work out why.

They’ve had the toy for a while now – and I could be reaching here – but I reckon it’s having a moment not because it’s big and cute, but because of that Baby Shark song.

(I mean you don’t see the same kind of excitement over IKEA’s plush rats, right?)

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Mjammieeee 🍟

A post shared by La uri en 🍀 (@laurienbergiers) on

Doo do doo doo doo doo….

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WSFM 101.7 Sydney