A new Japanese beer laced with Collagen claims to make skin firmer and more youthful. 

This magical new beer, ‘Precious’, is using the bizarre tagline ‘Guys can tell if a girl is taking collagen or not.’ 

The beer has a 5 percent alcohol content level and two grams of collagen per can.

Collagen is a protein found in skin that maintains firmness, making people look more youthful, as we get older the skin loses firmness causing wrinkles. There have been multiple collagen based products made recently claiming they combat ageing, this beer included.

There is no proof yet that drinking this beer will actually work, but we are interested to see what happens. 

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