Prince has announced that he’s teamed with streaming service TIDAL for the upcoming release of his highly anticipated album, HITNRUN
The newly-formed partnership between Prince and TIDAL has been in the works for months, beginning back in May when TIDAL live streamed the first hour of Prince’s “Rally 4 Peace” concert in Baltimore.
Prince said in a statement that “releasing the album this way allows us to continue making art in the fashion We’ve grown accustomed 2…in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception…HITNRUN took about 90 days 2 prepare its release. If that’s what freedom feels like, HITNRUN is what it sounds like.”
Jay Z, co-owner of TIDAL, commented, “Prince has always been a visionary, a free-thinker. We’re honored to offer his breadth of work, 1999, Purple Rain, etc., music that has inspired so many, on TIDAL.”
The rapper added that the company and Prince both “share the belief that all creatives should have the opportunity to speak directly to those that love and support them,” and that the streaming service’s philosophy is “a 1 to 1 connection and direct delivery of artistry to the world.”
The set will arrive exclusively on TIDAL on September 7.