Celebrity chef Pete Evans’ paleo diet crusade has been compared to Hollywood actor Tom Cruise spruiking Scientology.

Evans was given a fairly easy run at promoting his paleo diet in an interview with journalist Mike Willesee on the Seven Network’s Sunday Night program.

Willesee shed five kilograms after taking up the paleo diet for 10 weeks, which included giving up soft drink, dairy foods, grains and legumes, and starting an exercise routine.

Viewers and food experts, however, took to social media to denounce the paleo diet and criticise Seven and Evans, who is also a judge on the network’s highest rating reality show My Kitchen Rules.

DB wrote on Twitter: “Is Pete Evans the food version of Tom Cruise and Scientology? I just speak the truth!”.

Nutrition researcher Dorota Zarnowiecki posted: “Shame on you #sn7 why are you giving Pete Evans any airtime? What a joke! He is not a scientist or an expert!”

Accredited dietician Maree Hall wrote: “@sundaynighton7 Celebrity chef dishing out nutrition advice to the nation? So disappointing #getreal.”

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