Elle Australia has changed the game with the cover for its June issue, featuring model Nicole Trunfio breastfeeding her baby boy.

The model took to Instagram to express her delight at the stunning cover, which pictures her nursing her son, Zion Rain Clark.

Trunfio, 29, told Elle that she “teared up” when she saw the image, which reportedly happened organically.

“This wasn’t a contrived situation – Zion needed a feed, Nicole gave it to him, and when we saw how beautiful they looked we simply moved her onto the set,” Elle Editor-In-Chief Justine Cullen told Women’s Weekly.

“It was a completely natural moment that resulted in a powerful picture.”

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Two versions of the cover have been released – one available just for subscribers.

Peekaboo! Introducing Zion Rain Clark #cutestbabyalive @elleaus @elleryland

A photo posted by Nicole Trunfio (@nictrunfio) on

In a culture that so often needlessly shames women for their bodies and natural things like breastfeeding, this is an enormously positive step – well done, Elle.