You may know him for his hits ‘Porcelain’ and ‘Why Does My Heart Feel So Bad’ but now it looks like Moby wants to be known for something… different?

The 54-year-old has got a new neck tattoo, making it explicitly clear that he is “VEGAN FOR LIFE”.

“I’ve been a vegan for almost 32 years, so getting this tattoo seemed like a pretty safe bet,” he wrote on Instagram.

“Also, working for animal rights and animal liberation is my life’s work. And to state the obvious, it’s a double entendre.”

The tattoo was completed by recognised tattooist Kat Von D who is also an advocator of animal rights.

So, what do you think of the tattoo? Love it or hate it?

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