Wesfarmers have announced they have purchased online retailer Catch, the owner of catch.com.au, with the view to bringing Kmart and Target into the digital age.

Wesfarmers also own Bunnings & Officeworks and recently disbanded Coles into a seperate entity.

On Wednesday, it was announced that or now Catch will operate independently but will be under the view of Kmart Group boss Ian Bailey.

Wesfarmers managing director Rob Scott said the purchase will  “accelerate Wesfarmers and Kmart Group’s digital and e-commerce capabilities whilst continuing to invest in the unique customer and supplier proposition.’’