Rapper Kanye West has released his first official campaign video in his long-shot bid to be elected US president on November 3, focusing on religion and families.
The 43-year-old launched his campaign for the White House with statements on his social media accounts in July.
He is on the official ballot in a handful of US states, according to US media, but has no mathematical chance of winning.
In Monday’s video, the musician asked supporters to vote for him as a write-in candidate.
“By turning to faith, we will be the kind of nation, the kind of people, that God intends us to be,” West says in the video, featuring families at prayer and nature shots.
The video was the first major bid by West, formerly one of US President Donald Trump’s biggest celebrity supporters, to be taken as a serious contender for the White House.
He has done little campaigning under his Birthday Party as concern grew over his mental health.
The singer, who has 21 Grammy awards, said in 2018 that he has bipolar disorder.
Some political analysts believe that West’s run for office could siphon some African-American supporters away from Democrat Joe Biden in the presidential election.
West has spent some $US5.8 million ($A8 million) on his campaign this year, according to a filing with the Federal Election Commission.
Most of the funding comes from a $US6.7m ($A9.3m) loan from himself.
His kanye2020.country website carries ads for hoodies, hats and T-shirts ranging from $US40 ($A55) to $US160 ($A220).
It also sets out a 10-point policy platform that includes reform of policing and the justice systems, reducing student debt, and restructuring the education system to better serve vulnerable people.
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Unrelated but so relatable! Listen to our favourite moment from Jonesy & Amanda this week here: