If you were disappointed in Sensis’ cease and desist letter to Darrell Lea over their adaptation of Yellow Pages’ iconic ‘Not Happy Jan’ ad, then you’ll be pleased to know that the chocolate company has released a statement, and it’s utterly perfect.
Sensis issued a cease and desist letter to Darrell Lea and the major television networks to stop them showing the remake of its iconic 2000 ad.
“We are flattered that Darrell Lea has used our iconic Yellow Pages advertising, featuring ‘Not Happy Jan’. However, it has been used without our consultation or approval.
To see the Yellow Pages brand, which is iconic and trusted by many Australians, and our beloved character Jan, used by another company for commercial gain is a total shock to us and our customers,” said Yellow Executive General Manager, James Ciuffetelli in a statement.
A few hours later, Darrell Lea responded with their own statement aptly titled “No Worries Sensis!!”
“Iconic Australian confectionery company Darrell Lea believes that chocolate makes things better. Seeking to communicate this message, we wanted to celebrate a classic Australian television ad and give it a modern twist,” a company spokesperson explained.
“We are disappointed that today we were issued with a Cease and Desist letter from Sensis over our latest television ad. As an Australian company with a 92-year heritage, we wanted to give an iconic ad a new lease of life and from the comments we received, the response was extremely positive. However, today Sensis has demanded that we shut down our campaign through its lawyers.
“We were particularly delighted when the Sensis social media team posted their support of our ad across their social media channels yesterday (Wednesday 29 May).
“In the spirit of Darrell Lea ‘Makes It Better’, we will be cancelling the ads and sending a big box of chocolate their way.”
Best. Response. EVER!
While we’re disappointed that we won’t be seeing the ad on our television screens anymore, our love for Darrell Lea has skyrocketed. This calls for some celebratory chocolates!