Dove has released another powerful video exploring the idea of beauty – this time asking blind women for their perceptions.

As a part of the Choose Beautiful campaign, the personal care brand has been releasing videos – many of which have gone viral – and this latest addition is no exception.

In the moving video, Dove enlists three blind women to talk about what makes them feel beautiful, despite the fact that they can’t look at themselves in the mirror.

What we’ve learned from this clip is that beauty is so much more than what’s on the outside – bravo once again, Dove.