A bizarre Japanese gameshow involving a cockroach, a plastic tube and plenty of breath has gone viral on Facebook after attracting more than 16 million bemused viewers.
And for those of you wondering, the premise of the show is simple.
Two contestants sit either side of a plastic tube with a cockroach sat in the middle.
Then, using as much breath as they can muster, both contestants blow down the plastic tube in the hope that they can keep the creepy creature from shooting down their throat.
There’s even a referee to oversee proceedings – although we’re not too sure why.
The bizarre 11-second clip, which has been uploaded to Facebook, has clocked up 16.9 million views since it was added to the social media site nine hours ago.
We won’t tell you who wins . . . but the loser probably didn’t have to eat lunch that day.