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ALDI's CHEAPER Arch Rival Is Closer To Hitting Aussie Shores

Last week we discovered that Aldi's arch rival ‘Schwarz Group’ were looking into setting up budget 'Kaufland' supermarkets down under. Now reports say that the German company have confirmed their interest in Australian shores. 

Whether you shop at Coles, Aldi or Woolies, Kaufland will be a serious contender when it comes to affordable grocery shopping. Kaufland, a one-stop-shop that sells groceries and general merchandise, are known for their highly competitive pricing and sell their own brands and discount label.

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(Source: Retail Technology)

According to The Sydney Morning Heraldthe confirmation follows revelations that the giant retail group recently sought to trademark the word "Kaufland" in Australia.

A spokeswoman for Kaufland has also been quoted saying "We are a growth-oriented corporation assessing our expansion possibilities in existing and potential markets on a regular basis. 

"Thereby we are presently analysing the chances of entering the Australian market. This is why we are currently conducting a feasibility study"

"We are convinced that Kaufland with its attractive business model is offering an interesting alternative for its customers in various countries." 

Going by social media, aussie consumers are already excited about the prospect of Kaufland hitting our shores:

Source: Sydney Morning Herald

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