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eSports Have A New Home With Hoyts Launching Gaming Arenas

Between cricket, AFL and NRL, a new sports chain is set to land in Sydney’s sports precinct - and spread across Australia.

Hoyts Cinemas has announced a major partnership with Gfinity eSports to create a chain of gaming arenas across the nation, with the first at Moore Park in April.

The e-sports arenas will feature state of the art gaming equipment as well as a full broadcast and production suite designed to attract the growing number of professional events coming to Australia.

“We’re going to build the first dedicated eSports professional league headquarters at our Entertainment Quarter Cinema in Sydney, right in the heart of the Moore Park sports precinct,” Hoyts CEO Damian Keogh said.

“The new professional league is due to launch around April in 2018 and there’ll be teams representing most of the major cities in Australia and they’ll be converging on Entertainment Quarter to play each other in a range of eSports games.”

Once the domain of teenagers, eSports is no longer an at-home activity, thanks largely to the World Wide Web.

The industry generated more than $AU852 million worldwide last year and almost 4 million Australians have watched competitive video gaming.

“We know that gaming has been massive amongst young kids for many years in the home, and obviously with the advent of the internet it’s expanded into networked games,” Mr Keogh said.

”Well, it’s gone to the next level now and people are watching the players playing in stadiums and venues all around the world. It is a sporting league in its own right, as crazy as it may seem, and the professional players get a lot of money.

Mr Keogh said Hoyts will be looking for potential sites around the country to build more eSports headquarters following the Sydney launch.

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