Most Well-Known Products In Australia Is About To Go!
The Coca-Cola company has decided to drop its Coke Life brand from Australian shelves after spending millions of dollars trying to launch the product.
The soft drink giant launched the drink, made with natural stevia sweeter, in February 2015 in an attempted to lure back Coke drinkers with a product that was less unhealthy than regular Coke and tastier than the sugar-free Zero and Diet varieties.
The launch of life was followed by heavy discounting by Coca-Cola and then its competitors.
However, less than a year after its launch, Coca-Cola nd Australian bottler Amatil started to experiment with the Life recipe to try and reduce the sugar even further.
However, the life brand was axed overseas in January and now will be wound down in Australia.
Life has been replaced by a new product called Coca-Cola with Stevia, which has 50 per cent less sugar than regular Coke.