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Why People Are Upset Following The MAC Lipstick Giveaway

Last week we were all excited to hear you could head in store to any MAC outlets, plus selected David Jones and Myer stores, to celebrate National Lipstick Day - and score a free lipstick.

Girls around the country were VERY excited, as the special was advertised as having ‘no catch’.

However, there was one big catch - you had to be there in around the first 15 minutes of the store opening.

But instead, thousands of customers were left empty-handed after the “disgraceful” giveaway ran out of stock within minutes of some doors opening.

“Sold out of the free lippies in Myer Liverpool in minutes,” one customer wrote on Instagram.

“So devo by 9:30 they had all the free lipsticks gone,” another said. One angry customer said they will never be buying from the brand again.

“I wasted a 25 minute drive...I won’t be buying Mac again,” she wrote. “What a joke! Great idea to get followers but not prepared to follow it up with enough stock for demand,” another said.


Another customer said their local store had just 40 lipsticks to give away.

“Lined up at Erina Fair Myer just after they opened, we were all sent away at 9:30 after being told they only had 40 lipsticks to give away,” the post read.

In a statement provided to, a spokesperson for MAC apologised to consumers who missed out on a lipstick and were left disappointed.

“Thank you to everyone who visited M.A.C yesterday to celebrate National Lipstick Day and collect a free lipstick of select shades,” the statement read.

“We experienced the most overwhelming response and due to popular demand, many of our locations ran out of stock early on in the day.

“We gave away thousands of lipsticks across the day but know some consumers have missed out and we are really sorry to those left disappointed.”


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