There's A Big Change Coming To Cadbury Chocolate
Something pretty important is about to disappear from packs of Cadbury Dairy Milk.
And don’t stress it’s not the purple packet.
Actually, it will be the familiar blue and green Fairtrade logo, which is slowly being phased out.
Fairtrade will instead be appearing as a brand called ‘Cocoa Life’ which is owned by Cadbury’s parent company Mondelez.
The move to its own sustainability program comes despite Fairtrade saying they help
Cadbury has insisted their new program will replicate the Fairtrade initiative.
Fairtrade Australia and New Zealand boss Molly Harriss Olson told news.com.au “Cadbury Dairy Milk will not be Fairtrade certified in the traditional sense. It will be a new partnership, a different sort of partnership”.
Cadbury’s move comes as other big food companies, including Nestle and Ferrero, actually expand the Fairtrade mark across more products.