JB Hi-Fi’s Marketing Blunder
Electronics giant, JB Hi-Fi has come under fire for releasing their ‘JB deals’ catalogue with a questionable title for their recent Xbox bundle.
The catalogue was advertising an Xbox package, inclusive of the console and two games, Halo Wars 2 and Forza Horizon, and was titled “Race Wars”.
The title sparked apparent concern in store when staff members began questioning its relevance.
This was followed up by an internal memo sent to staff stating, “We have been advised that some store staff who have seen the catalogue have interpreted the title in a more political context”.
“Please note that it is intended purely as a reference from the Fast and the Furious franchise ... please share with your teams to ensure they have the background if consumers come at this from a political angle,” the memo said.
The “Race Wars” nickname has since been taken down online has also disappeared from signage in store.
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