Darrell Lea Back Home With 'Chocolate Centre Of Excellence'
Six years since its collapse, iconic Australian company Darrell Lea has announced its return to our shores with news it will soon expand their factory operations.
A so-called 'chocolate centre of excellence' will be set up at Heritage Fine Chocolates in Melbourne.
Darrell Lea has continued manufacturing confectionery at a factory in Ingleburn, in Sydney's southwest, though it has only sold its products through supermarkets and other retailers since going into administration back in 2012.
The company was sold to Quadrant Private Equity earlier this year for around $200 million.
In July, the confectioner also reclaimed the Life Savers lollies brand, buying it back from Nestle.
Production of the factory operations at Rowville in Melbourne is expected to create 50 new jobs.
Marketing Manager Tim Standford told The Daily Telegraph:
'It’s great for us to be manufacturing in Melbourne and there’s new job opportunities coming from it.'
At this stage there are no plans to set up Darrell Lea shops.
'It’s always a possibly but we don’t have any solid plans to become a retailer. But never say never,' Mr Standford said.
Darrell Lea chief executive Tim York added:
'Until now, we have always been viewed as a Sydney company but with manufacturing expansion into Victoria we can forge stronger relationships with our retailers and consumers.'