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Coles Have Launched Their New Weapon In Supermarket Battles

Coles has quietly added a new store to its group of chains in an attempt to get one over its supermarket rivals.

The 1000sqm store has opened in Ringwood, Victoria and is said to offer ‘’best prices on a range of hand-selected wines, beers and spirits'.

It's name? Liquor Market.

The new store will join Coles’s existing brands Liquorland and First choice but will sit closer towards the First Choice brand.

The tagline of the store is ‘low cost & so much more.’’

Liquor Market will host weekly masterclasses and taste events in-store and is kicking it off with a Ciroc Vodka Cocktail Masterclass, a Brown Brothers Masterclass and a Penfolds New Release Tasting.

The store's website describes itself as ‘’At Liquor Market we are passionate about what we do and we love to share our knowledge about the amazing drinks we sell. We pride ourselves on giving our customers the opportunity to get to know the producers, distillers and brewers that make the drinks you love. We keep it simple, and we keep our costs low, so you pay less. We are your local Liquor Market. Low cost and so much more.”

Let’s see if this one works for Coles!

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