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Coles Are Introducing Something New Into Every Store

Coles has a new weapon to win the supermarket wars and we love it!
According to their managing director John Durkan that the company wants to be famous for its bakeries.

And as a result, it will start to convert 180 stores so they can all include bakeries and offering customers freshly baked bread at every story.

“I want Coles to be famous for its fresh bread,” he told analysts and investors at Wesfarmers’ strategy day today.

Mr Durkan said Coles was focused on increasing its fresh produce and reducing the range of some products to make it simpler for the customer.


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