The iconic founder of Playboy Magazine and owner of the playboy mansion, Hugh Hefner, has died at his home in Los Angeles of natural causes at age 91.

Playboy Enterprises have confirmed this in a statement on Wednesday.

American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef pic.twitter.com/tCLa2iNXa4

— Playboy (@Playboy) September 28, 2017

Hefner created Playboy magazine more than 60 years ago to satisfy the niche market of upscale men's magazines, combining in-depth articles with nude images of women.

Information regarding a memorial service is not yet available.

Our thoughts are with his family and friends at this time.